New Business: every feature that will potentially bring new customers or new markets, will also bring a fresh flow of money.

The important thing is that Business Value will be determined relatively (see Mike Cohn website for more information) and should be justified in one of the following main categories: This has to be achieved in respect to the fact, that the Product Owner should be the “ultimate” role that is in charge of defining product priorities and owns the product even if he/she may need to be supported from Market Experts, Customers, Key Account Managers…Īll the Stakeholders are invited to a meeting, generally time-boxed (2h-4h), called Product Management Board, where they will have to vote what is the Business Value of each of the feature that is at the moment defined into the Product Backlog (prioritized List of Features).

All Stakeholders are aware and participate in defining what is more valuable to the company, without delegating the whole responsibility to Product Owners.

The priorities are understood and defined for the company and not for individuals or specific departments only.

How to achieve a common agreement between the Stakeholders so that: What often happens is that these Stakeholders do not agree on priorities together, but they just drop their individual wishes to the development teams, or better to the Product Owners (Scrum), which find themselves in charge of discriminating between different stakeholder wishes and priorities. It is not uncommon that the Stakeholders in a company have to decide what is more important or “valuable” to be shipped next. The value of a feature is linked to the timeframe in which it will be delivered to the market, therefore to determine its value is also a matter of being able to determine the right moment in time when to ship it. Not every company in fact, has structured and marketing driven sales processes that can very well determine what is the value, or better potential value of a feature to ship on the market.

One of the hardest things to find out, when prioritizing features for a product is: What is the real Business Value of these features.

Bisnis plan adalah